We have one purpose: to make outstanding films that deliver beyond expectations.

And we do – every time. That’s why clients including Facebook, Instagram, Virgin Media and EE come back to us again and again. They know they’ll get innovative thinking and professional service from highly experienced crew.

They know we’ll pull all the stops out and make the process a pleasure. But they also know that, even when we’re running at full creative speed, we’ll always deliver on time, on budget and to the specific brief. Because we know that matters too.



Make outstanding films, deliver beyond expectation

Our Team

We live and breath our company values and this should come across when we work with you:


Innovative in everything we do.


Building trust and relationships.


Adaptable to any situation.


We love what we do.

Founder, Director

Nick Herald

Nick has well over a decade in the industry and has a broad mix of experience and skills. Having started his career with IMG and the European Tour, he has a strong background in sports broadcast. He founded Optrix Media in 2012 and has since managed projects for a wide range of top corporates, delivering creative video solutions time and again.

He knows corporate and events production inside out and he especially enjoys challenging outdoor shoots. He’s always got his eye on the ball for our clients, making sure that every job is delivered with passion, energy, imagination and uncompromising standards.

Nick loves...

New kit and challenging shoots that require juggling all of the toys.

Head of Production

Darren Simon

Darren is our drone pilot, live streaming director, cinematographer, editor and all round production hero. Tech is his thing, whether it’s fixing drones, building motorbikes or installing timelapses. He’s flown drones on Top Gear, installed cameras on F1 cars traveling at 200mph and has over 3,000 hours of live producing/directing experience.

Darren loves...

Techy stuff and F1!

Head of Operations

Helen Herald

When it comes to details, planning and getting things done then Helen is your woman. With over 10 years experience in the live events and communications industry not much phases her when it comes to challenging logistical situations.

She has worked with a large variety of clients in many sectors, sports, telecoms, finance, tech, charity to name but a few and has delivered a great variety of projects.

Helen loves...

Spread sheets, lists, budgets and winning on the netball court!


Dave Bryer

Dave has been working in the industry for over 10 years as a producer, director and editor. The newest recruit to Optrix Media he brings a great resource of experience. Having worked with large corporates and small independent agencies before, he understands what is needed and brings a real creative flair to our product.

Dave loves...

Has been known to enjoy a bit of the GBBO.