MARKETING VIDEOS

JUMP RIGHT OFF THE SCREEN

Attention spans are short so you need thumb stopping content.

Cut right to what gets their attention: an inventive, impactful promo they can’t ignore.

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Cut right to what gets their attention: an inventive, impactful promo they can’t ignore.

Services include:

Explainer films

Make your website and social channels fly – tell the world about your business through video.

Sales & marketing films

Extend your corporate communications beyond words and images. Create a series of videos to elevate your brand.

Product films

Demo how your products work and win new customers with instructional videos.

Crowdfunding films

Get the backing you need with well-produced, creative films to do the talking for you.

Case Study

St George’s Hill Golf Club

Working in partnership with Performance 54, Optrix produced a couple of promos for St. Georges Hill Golf Club, one of the finest courses in the UK. One promo was based on the membership experience and the other was to provide a glimpse into a corporate golf day at SGH. The membership video was to be used on their social channels and website, while the other was to be used as marketing material to attract more high end corporate golf days.

After much planning, the filming took place over a number of days. Capturing the magic hour of light was very important to show the majestic qualities of the estate, so we had a number of early starts and late finishes, squeezing all the light possible.

We set up time-lapses first thing in the darkness and then set out with the sliders and gimbals. It’s a stunning estate and privilege to film – finding the sweet spots on the course was easy enough as they’re everywhere you look. Trying to track down one of the famous deer was much harder though!

We used a number of club members and staff on the golf course and in the clubhouse, plus filmed a pro-am to get the feel of a corporate golf day.

The corporate narrative was driven by motion graphics and the membership vignette featured a voice-over. We also used light flares and layers of sound effects in the latter video.

Check them out on the club’s Facebook page here.